The "Let's Write for a Change" (LWC) Initiative, stems from an idea for a community outreach, uplift, and empowerment project, called "Up from Here," which was initially conceived in the summer of 2009, after the Oscar Grant tragedy.  Compelled by the sentiments of frustration, outrage, and helplessness expressed all over the Internet and in social media forums, New Renaissance Ink, LLC decided to initiate a project that could demonstrate a resolve to build, sustain, and maintain our communities and families, despite the hardships and uncertainties.  Up from Here was a tentative title given to the project, and was named after a poem that was inspired by the events and aftermath surrounding the Oscar Grant case.

The first annual LWC Initiative, launched in 2011, the Up from Here Project, is a for-charity collaborative effort, compiled, published and sold not only to promote literacy, but also to make a positive difference to the human condition by creating and delivering inspirational content to readers across all economic and social lines. The organization to which 100% of profits, if any, from the Up from Here Project will be donated to Teaching for Change, located in Washington, DC.

The LWC Initiative will represent annual projects, assembling different contributors and themes of content, but focusing on similar community outreach objectives using a simple strategy:  Read. Write. Capture life. Speak life. Change a life.